Charles Loupot JG Weith Lausanne Poster - Chemiserie 1978 Print

Illustrator / Artist: Charles Loupot (French, 1892–1962)
Client / Brand: J.G. Weith (Chemiserie / Men's Shirt Maker)
Location: Bourg 27, Lausanne, Switzerland
Publisher: Ets St Martin, Paris (under copyright of the Musée de l'Affiche, Paris)
Date of Re-issue: 1978 (Original artwork created in 1922)
Technique: Premium photomechanical offset lithographic gallery poster on heavy paper stock
Dimensions: 80x56 cm
Status: Excellent vintage condition, unbacked, crisp borders and sharp color values 
 
About the Poster:
This beautiful Charles Loupot JG Weith Lausanne Poster was published in Paris in 1978 by Ets St Martin under the license of the Musée de l'Affiche. It features a high-quality authorized lithographic reproduction of Loupot's celebrated 1922 avant-garde commercial advertisement for J.G. Weith, a luxury boutique located at Rue de Bourg 27 in Lausanne, Switzerland. The composition showcases Loupot’s early mastery of Art Deco forms, depicting an elegant, highly stylized gentleman in formal attire fixing his shirt collar, rendered with fluid structural lines and a soft airbrushed lighting look. The top and bottom fields feature bold, clean typography displaying the artist's signature monogram, the brand name, boutique address, and French museum provenance.
About the Artist:
Charles Loupot was one of twentieth-century France’s most influential graphic designers and poster artists, working alongside legendary masters like A.M. Cassandre, Paul Colin, and Jean Carlu. Trained at the École des Beaux-Arts de Lyon, Loupot spent a formative decade in Switzerland where his pioneering lithographic techniques and visual sophistication revolutionized the entire landscape of commercial advertising. His works are highly celebrated by art historians and modern collectors for their incredible graphic harmony, elegant color grading, and pioneering role in defining the visual language of the Art Deco era.