Flower Council of Holland - Vintage Botanical Catalog Poster

Specifications
Publisher: Flower Council of Holland (Bloemenbureau Holland)
Type: Vintage Promotional Exhibition / Catalog Poster
Dimensions: 124x84 cm (Large format)
Theme: Botanical / Ornamental Horticulture
Condition: Excellent vintage state, unbacked
 
Description (About the Artwork)
This original, large-format vintage catalog poster was issued by the Flower Council of Holland to promote Dutch floriculture across Europe. Styled as a comprehensive visual encyclopedia, the poster showcases a rich grid of photographic specimens divided into professional categories: ornamental grasses (Siergrassen), water plants (Waterplanten), ferns (Varens), and alpine plants (Rotsplanten). The bottom composition features a still life arrangement inside a traditional yellow Dutch wooden clog, set against a clean backdrop with the bold typography of "HOLLAND". A functional piece of graphic design history, it serves as an elegant statement artwork for modern interiors.
 
About the Organization
The Flower Council of Holland (Bloemenbureau Holland) is the official marketing and promotion body responsible for distributing knowledge and celebrating the aesthetic and psychological value of flowers and plants globally. Through iconic international consumer campaigns, the council highlights the vital role of Dutch horticulture in lifestyle, design, and wellbeing.